On-campus brand awareness events
Disciplines
Print design
Campaign and advertising
Each year Teach First holds promotional activities on university campuses across the UK to promote its Training Programme and spread brand awareness among undergraduates.
I was lead designer in a small creative team. We came up with an interactive game that students could play on campus. I designed all promotional assets and materials for the game. This enabled recruiters to promote Teach First and raise awareness of educational inequality in a fun and engaging way.
“This was the strongest on-campus recruitment campaign I can recall us having. It was fun, engaging and resonated really well with students and stakeholders on campus.
Having such a strong and engaging central element to the campaign did wonders for the team’s engagement and excitement also.”
Head of University Recruitment, Teach First