Oak National Academy Aila launch
Disciplines
Creative concepting
Digital and print design
Oak National Academy offers free, adaptable lesson planning resources to support teachers. They needed a creative concept to launch Aila, a groundbreaking AI-powered planning tool that helps teachers create lessons more efficiently. The campaign needed to drive trial and regular use of the tool, while strengthening trust in Oak as a high-quality and reliable source of ready-made educational resources.
Working with their school support team, I led a two-day creative concepting workshop to develop an engaging launch approach, which was brought to life in a promotional video. I then produced a suite of assets, including paid and organic social media content, printed and digital materials for the launch event, and promotional resources to drive awareness.
"We've loved working with Suzie! It took her no time at all to get to grips with the brief and understand what we needed. She got stuck in, was proactive in her approach and delivered some really impactful work for us. We'd work with Suzie again any day!"
School Support and Marketing Manager, Oak National Academy