After 17 years of rapid growth, Teach First needed to revamp its brand. There was confusion about its purpose and activities. The new brand needed to align with the organisations new strategy and demonstrate its role as a supportive partner to the schools facing the toughest challenges. 

As lead in-house designer, I collaborated with a branding agency and internal stakeholders to successfully develop and implement the new organisational visual identity. 

I led on the creation of key assets and materials, conducting regular reviews to ensure the brand’s seamless integration across all marketing and communications. I also supported a team of in-house and freelance designers to implement the new brand across all areas of the organisation.